DIGITAL MARKETING
Starts: Oct. 26, 2024 - Dec. 12, 2024 (8 weeks)
What You'll Learn:
Whether you are a beginner looking to break into the field or a professional seeking to upgrade your skills, our bootcamp offers a hands-on learning experience that covers all aspects of digital marketing. From SEO and content marketing to social media strategies and data analytics, you will learn to create and execute effective digital marketing campaigns.
Course Content:
✅ Live classes and recordings
✅ Use ChatGPT 4 and other AI tools
✅ Create at least 5 live portfolio projects
✅ Weekly assessment and feedback
✅ Career mentorship and guidance
✅ Internship Opportunity
✅ Join a creative community
✅ Earn a certificate
✅ 30 days Design & Coding challenge
✅ Accountability Partner
✅ CV review
✅ Land your Desired Job
✅ Understanding the freelance landscape and building a client base
✅ Optimise your social media
✅ Webinars for career and professional development
- Overview of the digital marketing landscape
- Understanding the role of a digital marketer
- Key components of a digital marketing strategy
- Basics of SEO and how search engines work
- On-page and off-page SEO techniques
- Keyword research and competitive analysis
- Measuring and analyzing SEO performance
- Creating compelling and relevant content
- Content strategy and planning
- Blogging, guest posting, and content distribution
- Measuring content performance and ROI
- Overview of major social media platforms
- Developing a social media strategy
- Creating engaging content for social media
- Analyzing and optimizing social media campaigns
- Fundamentals of PPC and online advertising
- Setting up and managing Google Ads campaigns
- Creating effective ad copy and landing pages
- Analyzing and optimizing PPC performance
- Building and growing an email list
- Crafting effective email campaigns
- Automation and segmentation strategies
- Measuring email marketing success
- Introduction to web analytics tools (Google Analytics)
- Tracking and analyzing website traffic
- Measuring campaign performance
- Using data to inform marketing decisions
- Principles of CRO and user experience (UX)
- A/B testing and multivariate testing
- Optimizing landing pages for conversions
- Analyzing and improving user journeys
- Basics of affiliate marketing
- Building and managing an affiliate program
- Leveraging influencers for marketing campaigns
- Measuring the impact of influencer partnerships
- Overview of essential digital marketing tools
- Using marketing automation platforms
- Staying updated with the latest digital marketing technologies